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Press Play is a women’s health campaign with a mission to raise awareness of vaginal dryness and help women to take the ‘pause’ out of menopause!

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Vaginal dryness, whether mild or severe, can have a negative impact on a woman’s life, causing pain and discomfort during intimacy, itching and irritation even among those who are not sexually active.


Dr Louise Newson GP & Menopause Expert explains:

“Vulvo-vaginal atrophy, also known as vaginal dryness affects millions of women in the UK at some stage in their lives, and is especially common during and after the menopause. Women can experience distressing symptoms such as soreness, itching, irritation of the skin and discomfort in their vaginal area. This can cause problems and pain during sexual intercourse, but it can also affect women at other times; when riding a bike or wearing a swimming costume or even sitting down.”

*Whilst Dr Newson does not provide a direct endorsement for MonaLisa Touch, she has been reimbursed for her expert advice on menopause.

What are the symptoms of vaginal dryness?

As many as 80% of women entering menopause are effected by vaginal dryness. Itching, burning, soreness, dryness, irritation, or pain during sexual intercourse are all common. As the vagina is less lubricated the skin can become more delicate, and the lack of moisture means the skin can rub together and cause friction, soreness and in some cases splitting of the skin.

New research commissioned by
the Press Play campaign reveals:


of women find sex difficult and uncomfortable due to vaginal dryness


women claim that vaginal moisturisers and lubricants don’t provide enough relief from their symptoms


women with vaginal dryness find sex and intimacy less enjoyable


feel it negatively affects their body confidence

What causes vaginal dryness?

The cause of vaginal dryness is often linked to the reduction in oestrogen which naturally occurs during the menopause. As the level of oestrogen begins to reduce it can cause a range of symptoms, including hot flushes, night sweats, sleep disturbances, mood swings and vaginal dryness.

Many of these symptoms go away after time, however lower oestrogen levels can affect the level of moisture in the vagina long after the menopause unless managed or treated. Women can experience thinning of skin which leaves the area in and around the vagina more delicate, and the lack of moisture means the skin can rub together and cause friction, soreness and in some cases splitting.

How is vaginal dryness

impacting women?

The Press Play campaign spoke to lots of women in the UK to understand their experiences of vaginal dryness.

It’s getting in the way of enjoying life as fully as I used to

I'm wary of starting a new relationship because I can't allow it to become a physical one

I no longer feel like a sexual person, like my vagina is not part of my body

I am constantly itchy and sore

I feel less attractive

I miss the intimacy with my partner

Things to look out for if you think you
may be experiencing vaginal dryness:

Do you experience vaginal pain, irritation, burning or dryness?

Is sexual intercourse painful or uncomfortable?

Has the appearance of your vagina changed?

Find out about a pain-free and hormone-free way to treating
vaginal dryness with MonaLisa Touch®

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